How to Plan your Launch Party

Congrats on becoming an Origami Owl Designer!! I always tell my new designers that it is so important to have a Launch party after you sign up and to not put it off. The best way to get comfortable and familiar with Origami Owl is to put yourself out there and learn as you go! There is no way that you could possible learn it all in a matter of weeks. I always tell my Designers to Host their own Launch Party! Some reasons why this is a great idea:

• Best Perk, you will make yourself the Hostess and earn free product, half off items, earn the Hostess Exclusive to show off at future Jewelry Bars + more to add to your inventory to display!
• Allows you to introduce your new business with family and friends and get their support! After all that is what friends and family are for and they want to see you succeed!
• Once they come and see the product, buy and wear it, you will start to build that customer base because they will help you market your business just by wearing the product. You can also ask them to host a party. It only takes that 1 person outside of your circle to open up a whole new customer base!
• You will gain experience at your first party by learning how to set-up a Jewelry Bar Party in the Back Office, speaking about the product, completing the order forms and placing your first Jewelry Bar order/closing a party. 

Keep the launch party simple and don't focus so much on selling but for you to practice, generate interest, leads and future bookings. Remember the three P's: Preparing, Planning and Presentation.
When you have a designated email address just for your Origami Owl business, it tells everyone you are OPEN FOR BUSINESS!You will be sending out emails about your new business to prospective customers and hostesses.  Send out an email to let everyone know that your now an Origami Owl Independent Designer! Here is a sample email script your welcome to use and feel free to edit it to make it your own,

Hi ____________- I am so excited to announce that I have recently started my own business as an Origami Owl designer. Origami Owl is an amazing company founded by a 14 year old girl just 2 years ago with a dream of saving enough money to purchase her first car. 

The Living Lockets are so adorable and unique that I just couldn't pass up the opportunity to become a designer myself. Every jewelry creation serves as a reminder of who you are, where you have been, where you are going and the dreams you carry in your heart. So, look inside yourself to create fun, fashionable, meaningful jewelry that is as unique as you are.

For those of you that don't know about direct sales, we depend on the support of family and friends, and it grows from there.  I am asking if you would be willing to host an in-home party, catalog party or virtual Facebook party with me.   All of these 3 options are quite simple and you, as the hostess, earn hostess exclusive items, discounted jewelry and free product!

Origami Owl Jewelry Bars are a great opportunity to get together with family, friends and neighbors while checking out gorgeous, meaningful jewelry. Origami Owl Jewelry Bars are always so much fun and very easy to host!  I will be your party planning partner and will help you every step of the way to plan a very successful jewelry bar.

Origami Owl has released the new catalog with so many new products and styles which makes this the perfect opportunity to have a party.  Your friends and family will love all of the new products and be able to purchase a special keepsake that they will cherish for years to come.

Know anybody who would love hosting an Origami Owl Jewelry Bar or would be interested in joining me on my exciting new career?  I love referrals and would greatly appreciate it if you would share my new business with your friends and family.

To learn more about Origami Owl and my new business, please go to my Facebook page www.facebook.com/____________________ and click “like” and “share” or to place an order, please visit my Origami Owl website at www._____________.origamiowl.com.  

Thanks to all of you who have already placed an order or booked a party with me.  Your support has been amazing and I am truly humbled by the positive response I have received.   I am loving every minute of my Origami Owl business!! It has given me the opportunity to make a difference in the lives of others, by giving them the chance to express themselves, their story, with jewelry!!  I could not have done it without the help and support of my friends and family.

Please feel free to contact me at ########@gmail.com with any questions."

 

First & Foremost:  

Relax and Have a Good Time!! You want to show people that you love your business. If they see you having fun…..they usually want to join too

PREPARING:

• Set a date for your launch party within the first 7-10 days of receiving your starter kit.

• Share the date with your mentor and see if she can attend your Launch Party for support and guidance. If not, see if she can be available by phone in case you have any last minute questions.

• Share the excitement with your friends and family by inviting them to see what Origami Owl is all about. Use your A.L.I.C.E. Who Do you KNOW?? USE A.L.I.C.E. TO LIST EVERYONE YOU KNOW! Here’s an acronym that can help you create a contact list of everyone you know – friends, family, coworkers, people you do business with and people you meet while out and about. Include a variety of folks from diverse groups so you can branch out and share Origami Owl® with people from different circles of your life. You can also share this acronym with your Hostesses to help them create their guest list for their upcoming Jewelry Bar®. Did you know only 25% of your invites will actually show up so make sure you over invite!!!· Begin calling everyone to encourage them to save the date.

• Consider using different invite methods since not everyone uses the same form of communication. Create a Facebook event, Send out Invites VIA MAIL, Send use the Back Office to send out E-vites and use red stamp to text or email them a digital invitation to share with others. I always recommend to my designers to mail out invites and send out about 10 -12 days in advance. 

Encourage guests to bring a friend or family and offer a little something special for those that do this.

PLANNING

When planning your Origami Owl® Launch party, NEVER have an Open House! You are having a party, better you a JEWELRY BAR!!

Consider doing the Magical 2-3-2 Jewelry Bar Method, this approach allows you to provide a variety of times that people can work with around their busy schedule.

What is the 2-3-2 Formula?

2 Days – 3 Times – 2 Hours Each

Number of Jewelry Bars you are having = 3

Same work but 3 times the chance to party!!

By using this formula you can double or triple the number of possible guest but be clear in your invitation wording that you have several choices in times to attend.  Have a time set that is kid friendly as this is most often the reason people cannot come and have a “girl’s night, no kids” for those that want to have a break as well.

Suggested Wording for Your Invitations:   “Hello!  As you may have heard, I have started an exciting new business venture as an Independent Designer with Origami Owl®!  Origami Owl® is a fun and unique way to tell your personalized story through our customized Living Lockets with charms, plates, dangles, and our Tagged collection.  The product has touched me, and I decided that I wanted to be a part of it.  The company is very new, and the growth and demand has been unprecedented.   I will be launching my business this weekend [dates], with a Jewelry Bar in my home.  It’s a great way to get hands-on, design your own locket, and see what it’s all about.  Please choose one of the following dates, and let me know if you can stop by! 

Date 1:

Date 2:

Date 3:

Feel free to also browse the following links, to learn more about Origami Owl® and my business!

Shop Online:  [replicated website/shop]

LIKE my Facebook page: [insert FB link]

FOLLOW me on Pinterest:  [insert Pinterest link]

Thank you so much for supporting me and my business.  I look forward to seeing you at one of my launch parties!”          

Follow-up 2-3 days before your party with phone calls, text messages, and emails as a reminder and a way to keep the lines of communication open with your guests.  Even post a Facebook update to remind your friends of your exciting event they certainly do not want to miss!

You do not need to have a lot of inventory to have a lovely display, keep it simple and remember that even though we are called Origami Owl, don’t put owls all over your display. The primary focus needs to be the jewelry, so consider 1 white owl for your display. Aqua and white as your primary display colors, with pops of pink, coral, silver, or black. If you’re not ready for a lot of out of pocket expense just have jewelry bust or shadow box, where you can display or hang the necklaces.

• Use the checklist to make sure your prepared with all the right tools for your party:
• Have opportunity packets made (Opportunity Flyer, Catalog, Business Cards, Product Points of Difference, Career Plan and Soar to Success Flyer.)
• Have host packets made up (Hostess Exclusive Flyer, Business Cards, Order forms (3-5), 2 Catalogs, Opportunity Flyer, Hostess Steps to Success, Products Points of Difference and a hostess letter created by you or find one that others have shared on Facebook.)         
• Have business cards made before your party.         
• Have order forms filled out with your name as the consultant, the tax rate and the shipping cost.
• Separate your charms out into the different categories, that way customers know what they are looking at.       
• Have a calculator, money bag or something to put customer’s money/checks in and plenty of pens.     
• Practice how to set up your display
• Practice what to say and how to answer questions
• Get your systems in place as far as checkout
• Practice talking to people about the opportunity.
• Don't go overboard with food... keep it simple!  Everyone will be more focused on your beautiful Lockets and not on the food!  

PRESENTING

Now it's time to set up that beautiful, new starter kit you received!  One question I always receive from new Designers is whether or not the new kit has enough to show off at your first couple of parties.  Absolutely!!  Origami Owl® provides you with a starter business kit so that you will have enough supplies to have a show of your own. You will place orders online for anything customers order at your launch.  Try to place orders within 24 hours. It is okay to use your products as advertisements and take orders; just allow enough time for delivery of the orders for those who purchase for the purpose of gift giving.

{A few tips and tricks to help you with your Jewelry Bar}

Remember the 4 B’s when you close each sale.

1. Better Sales –Encourage them to compliment their orders with additional items and recommend great gift ideas.
2. Bookings - Remember to show the benefits of being a Hostess and ask for future bookings during checkout.
3. Business Opportunity – Share how O2 can help them to start living their dreams.
4. “By the way” – Ask for referrals..”who do you know?”

Take a look at your Calendar for the next two months.  Choose the dates that will fit into your schedule.  Make a list of YOUR closest open party dates.  Let guests choose which day they want to hold their parties from your available dates.  If you give a gift for booking a party –tell them to choose their favorite charm and you will give to them the night of their party. Make sure to add their jewelry bar date to your Calendar right away and provide with a hostess packet before they leave the party.

Set up a little check out area with your Opportunity packets, hostess packets and Business Cards.  You also want to have your calculator, smart phone, a pen and your Calendar/Planner with you as well during the checkout process.  I have one catalog with tabs that are labeled so that it is easier and faster for me to flip to sections when taking orders.

Launch parties are entirely OPTIONAL.  If you want to jump straight into hosted Jewelry Bars, that’s great!  These are just a casual way to generate interest and get booking leads.  If you already have them, you’re ahead of the curve. 

Don't forget to take a deep breath, relax and have fun!  Have a great time showing off your new business to your friends and family.  Your excitement will be contagious, your guests will want to be a part of it too whether it's joining your team or hosting a party.  Good luck!  You’re going to be amazing.