How to Stand Out at Vendor Events

Vendor events/expos/opportunities are a fantastic way for you to share your product with TONS of New People.

What is a Vendor Event? A Vendor Event is usually comprised of different direct sales people that come together in one location to display their products and company information. Each person pays a small fee to the coordinator and then is given a space in the room. Each vendor invites customers and friends and the coordinator also advertises the event too.

The advantages of a vendor event is that you have access to new potential clients, new team members and you have the ability to book parties, grow your list, etc. The key to vendor events is standing out during the entire time and talking to as many people as you can.

Here are some tips for you to remember so that if you choose to display your Origami Owl products at an event you will have a successful outcome. When it comes to vendor events, I never worry about how much I sell. I solely focus on booking parties and sharing the business opportunity. I try to build connections, make friends and share with people why Origami Owl is amazing.

Complete the Event Notification From and submit it to the Nest at eventcare@origamiowl.com

Selecting a show:

Bigger is not always better

Demographic is important

Finding Shows

Booth Specifics

Know BEFORE you commit

• Exclusives

• Other vendors

• Number of similar companies

• Last year’s traffic

• Show incentives and promos

• Advertising methods

• Venue

• Draped

• Premium Location pricing

• Additional costs (electricity, wi-fi...)

• Negotiate!

Booth Presentation

13% of “guests” stop at a particular booth because of the presentation!

You NEVER get a second chance to make a 1st impression

Let’s explore the aspects of presentation!

Plan/To-do/Bring

Have clean and sparkly jewelry

Arrive Early to set-up

What should I have for the event: Base the amount of inventory you have on the size, length of the event and the expected crowd

If you have 4 or more order over $125, set yourself up as a Hostess and enter them as a party order to receive the Hostess rewards. 

Have plenty of business cards, rack cards, order forms and catalogs

(Don't hand out catalogs to everyone, leave them under the table for those that seem truly interested).

Great Idea: Put post it notes on everyone's catalog and have them give you their info before they 

get a catalog.

Take several Business Opportunity Packets and Hostess Packets.

Take a money bag with you to collect checks and cash. Make sure you take plenty of cash with you to make change (bills and coins) if you are selling product there for Make and Takes.

Make sure to follow up on any and all leads! Don’t let them sit for fear of contacting them. 

Send out a follow-up email.

Start off small and find a few events in your area. These events will help you to get comfortable with speaking to customers and discussing the product.

Bring your points of difference and any other helpful documents. Don't feel scared to pull these out if you need to answer a question that you do not know. 

Consider Make & Take for larger events and consider taking orders at smaller local events. If you can't, plan on booking parties, sharing the opportunity and take any orders that you can. 

Be Creative: Booking Tree, Special, Giveaway, 

Booth Design

1. O2 Concept

– Who are we?

• Energetic

• Modern

• Fashionable

• Fresh

• Trendy

• FUN!

Booth Design

2. Color Scheme

– Origami Owl Colors

• Aqua

• White

• Linen Accents

• Pops of Coral and Pink

– Be a Brand Ambassador

• Aqua

• White

• Aprons

Booth Design

3. Visual interest

• Shapes and heights

• Mix it up

• Odd numbers... 3, 5, 7...

• Less is more

• Pops of Color

Booth Design

4. Visual Rhythm

This is the quality that causes the eye to move across the display and not get “stuck”

• Clean and uncluttered

• Use diagonal lines

• Use color to draw the eye

• Hide the mess (bags etc)

• Create a main focal point

• Use “satellite” focal points

Booth Design

5. Booth Flow

• Make it easy to move around

• Stay in front of the booth

• Open it up, push the table back

• Create an “L” shape

• Corner Booth if possible

• Get guests out of the “doorway”

• Beautiful branded pieces from your back office

Booth Design

6. Branding

• Additional items

– Banner- graphic in back office

– Signage-back office

– White dishes

– Linen busts

Booth Promotion

• You need to ENGAGE them

– 38% of people visit because they were asked

• Prize Wheel

• Food

• Drawing

Your Objective is to:

Book

Sell

Mentor

Working the booth

Put the Welcome mat out!

• Don’t sit in your booth!

• Keep your body language OPEN.

• NEVER eat in your booth.

• Do offer them a treat.

• Offer seating if possible for guests.

• Don’t “overstaff”

• Work with a partner

What to say

• First, get used to “NO”...

– You are going to hear it. Probably 75% of the people you talk to will decline.

• Ask the right questions

• Usually you want to avoid Yes or No questions but there are ways to use them to your advantage

– Have you seen O2? If they so no then you say GREAT! Let me give you some!

– Come spin our prize wheel?

– Would you like a chocolate?

– Did you hear about our drawing?

• Try a non-business question

– Are you enjoying the show?

– Where are you from?

– What brings you to the show today?

• When you get a NO, move on to the next yes!

Working the Show

• YAY they stopped!

• Oh NO! Now what?

• Be ready

1. Build desire for the products and your Jewelry Bar experience

2. Show them the value for booking

3. Create urgency with a special

4. ASK

FOLLOW UP Tips:

Booking Do’s

• Capture their information

• EXPECT a yes

• Be ENERGETIC!

• Look busy but not too busy to help them

• Network with the other vendors

• Wear your most comfortable shoes

• Wear a Name Tag.

• Pretend that the people coming towards you are old friends

• Take a break. It will help keep your energy up!

Booking Don’ts

• Be desperate

• Sit behind the table

• Lean on the display

• Huddle up talking to your co-workers

• Sit, drink, or eat while at the booth

• Talk on the phone

• Complain

• Allow someone to monopolize your time.

• Do a mass drawing

• Hand out literature